Just in case you haven't noticed, Grey is trying to refurbish the death star. The most recent addition to the new veneer is Jim Elms who is to be Executive Vice President, Director of Context Planning, a new position. Elms was the Director of Insight and Delivery with clients including Coke, General Electric and Cellular One. Jim has pulled stints at Peter Mayer Advertising/New Orleans; Wieden & Kennedy/Portland; Goodby Silverstein/San Francisco; Chiat Day/San Francisco; Y&R/San Francisco and FCB/Los Angeles.

Elms will work in collaboration with Creative, Strategic Planning, Content Development and Account Management leaders. Sounds like a total cluster fuck. No... Really. It totally does.

Grey New York's leadership team of Nick Childs, Director of Content Development; John Eckel, President of Alliance, Grey's branded entertainment company; Bill Power, Director of Account Management; Michael Houston, Director of Marketing -- all of whom were recruited since last May. As well as old timers, Nat Puccio and Suresh Nair, Co- Directors of Strategic Planning.

Oh! And the newly hired and very vocal Tor Myhren [video].
We'll have more news on Myhren's doings shortly. Stay tuned.