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Ground Zero Co-Founder Aims to Redefine Compton’s ‘NWA’ Image

What a coincidence that we’re covering a project from Court Crandall exactly one year after we reported his agency, Ground Zero,  “merged” with Wongdoody. Anyhow, now that he’s firmly entrenched as partner/ECD at the latter shop, Crandall is plugging his own passion project called “Free Throw,” which provides a $40,000 scholarship to one of eight students from Compton High School who will be picked out of roughly 100 seniors averaging a 3.0 or better.

The eight students, who names will be drawn this Friday, March 11, will get a chance to win the scholarship via, yes, a free throw competition at Compton High School in front of the whole student body on March 25. Yep, no pressure there. Crandall, who is raising money for this event on Kickstarter, is hoping to not only turn it into a documentary in time for next year’s Sundance, but help “redefine the NWA ‘Straight Outta Compton’ image that has defined the city since the early nineties” in the process.

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