Well, that didn’t take long to uncover. A lovely tipster has informed us that the new agency reportedly formed by a group of ex-GSD&M-ers is called Greatest Common Factory. Interestingly though, we don’t see Karen Jacobs or John Trahar‘s names listed or even mentioned on the shop’s Geocities-era-looking site, but at least we know where eight-year GSD&M vet Jonathan Silverstein has ended up.
What is Greatest Common Factory anyways? According to the bio, it’s a “new venture to perfect a new model of advertising.” Why does this sound familiar? Anyhow, the site itself is rather basic, save for bio and a single blog post that reads like a manifesto, but according to the homepage, it’s “built to open a dialogue around how future advertising can flourish.” Let the conversation begin?
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