TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

GSD&M Nabs a Pair of Crown Brands

While they await the HomeAway decision (with unbridled enthusiasm), GSD&M has been awarded the creative business for two Crown Imports brands in the meantime. The Austin-based agency will now support the up-and-coming Pacifico and Victoria brews (#15 and #20 import beers in the U.S., respectively, according to their stats) on general market consumer positioning, creative strategy and execution.

GSD&M, whether you know it or not, was involved in the Corona Light/Modelo pitch from a couple of months ago, though those two accounts eventually went to Goodby. But, apparently, the Austin operation made an impression on Crown at the time, which explains why the agency won two pieces of business today. In a statement, Crown Imports CMO Jim Sabia says, “Our current momentum coupled with projected growth for Victoria and Pacifico requires innovative creative executions. Moving forward GSD&M’s work will deliver on that need, further positioning Victoria and Pacifico to build on current success and fully leverage the incredible potential of these great beer brands.”

The Pacifico and Victoria creative work had previously been handled by Creature and Pereira & O’Dell, respectively. Having now taken over, GSD&M will be implementing new ad creative in the U.S. for Pacifico while also helping gain visibility and building brand loyalty for the relatively new Victoria beer. From what we hear, the agency is also building a bar in their office, so now we have a pretty good idea what they’ll be stocking it with.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!