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GSD&M Really Wants to Hook Up with HomeAway

Vacation rental marketplace HomeAway, they of pulled Super Bowl ad fame, is getting some love it appears from fellow Austin-based operation GSD&M. A tipster sent us the above image that apparently shows plenty of agency staffers making a rather noticeable plea for the HomeAway account across the street from the latter company’s headquarters. HomeAway had been working with another Austin shop, Vendor Inc., which of course was responsible for the infamous “smushed baby” Super Bowl spot. Just two weeks ago, though, HomeAway announced that it was starting fresh and searching for a new creative agency (call us shocked). So, will this outdoor stunt by GSD&M work in its favor? It looks like HomeAway is expected to announce its new agency partner by month’s end, and GSD&M has been in the conversation, so guess we’ll find out soon enough.

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