We hear the shop is waiting to hear back on a pitch from, ah, the Propane Council before announcing the change. And even though their only two wins this year have been L.L. Bean and John Deere, GSD&M is apparently also looking into getting the Popeye's Chicken & Biscuit account.

The tipster who brought us this news had the following insight on the situation.

"Tractors, flannel shirts, fried chicken and propane. The logical next step is to rebrand [sic] themselves from 'GSD&M's Idea City' to 'GSD&M's Green Acres.'"