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Gucci Creates Another Ridiculously Unnatural Photoshoot

Fall 2010 Gucci ads Raquel Zimmerman fox coat.jpeg

Gucci recently released photos of their 2010 Fall ad campaign reaffirming the notion that you, me, and every other non-supermodel in the world will look nothing like those featured in the ads, whether wearing Gucci apparel or not.

The beautifully dramatic ads, shot by Mert Alas and Marcus Piggot of Art Partners, are just part of another campaign by a high-end designer featuring models posed in unnatural positions. We get aesthetic value, and while it’s hard to guess where the photographers’ inspirations come from for shoots like these, we’d like to take a shot:

“OK, Nikola, we’re going to need you to sit in this randomly placed golden chair with your legs spread uncomfortably wide – yeah, the same chair that Raquel seductively jumped over in the previous shot. Now Raquel, throw on this winter coat and – yes, I know we’re in the desert – and stand in a completely unnatural pose. Someone give Nikola more hair gel!”

“Mert and Marcus” are known for working closely with hairstylists and makeup artists and for heavily airbrushing their images. We think it’s safe to assume they loved the Sex and the City 2 promotional campaign.

Check out the other shots after the jump.

More: “Kings of Leon Parlays Ubiquity into Fashion Line


Fall 2010 Gucci ads Raquel Zimmerman.jpg

Gucci Pre-Fall 2010.jpg

Gucci Pre-Fall 2010-2.jpg

Gucci Pre-Fall 2010-3.jpg

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