TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

GumGum Uses Sex to Sell In-Image Advertising, Lowers IQ in Process

Advertisers use sex to sell products all the time, so why not use sex to sell the idea of in-image advertising? Right, guys? Guys?

At least that’s the idea behind GumGum’s painful promo for their in-image advertising platform. The whole idea, really. There’s no thought put into it whatsoever. The spot, “Where Images and Ads Hook Up,” is just an attractive girl and guy beginning to hook up. When they reveal their undergarments, ugly yellow text appears superimposed on them, saying “IMAGE” on the girl, “ADVERTISEMENT” on the guy. At this point, feel free to shout “Really!?” at your computer, plant your face in your palm, or begin throwing things. We’re all a little dumber for having just watched this. Credits after the jump. 

Credits:

Cast

“AD” guy: Henric Olsson

“IMAGE” girl: Roos van Mortfort

 

Production

Executive Producers: Ophir Tanz, Tony Winders

Producer: Nick Garrison

Director/Creative Director:  Andrew Smart

Director of Photography: Alex di Suvero

Makeup/Hair: Lizzie Arneson

Stylist: Jelena Kristic

 

Post-Production

Editor: Richard Cooperman

Music: Nicholas Britell

Sound Design/Mix: Dave Rivera

Post-Production Supervisor: Gavin Carroll at JumpLA

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!