From Pereira & O’Dell New York comes a new spot already being hailed by SB Nation as “weird” and “gross.” Starring FOX Sports’ Big East basketball commentators Gus Johnson (who FOX has been marketing as an overly loud spaz, as though that was a good thing) and Bill Raftery (who announced he was bringing his trademark nonsensical “onions!” catchphrase from ESPN to FOX in November), the spot imagines what it would be like if this odd duo was to analyze childbirth.
In addition to SB Nation‘s glowing review, Sports Grid is boldly declaring the spot an “early contender for worst ad of the year.” But don’t just take their word for it! “Terrible commercial. A bit disturbing. Not funny,” says one YouTube commenter. “Fire the idiot who approved this commercial,” says another! Well, you know what they say: When Gus Johnson pounds a desk and causes a newborn baby to come rocketing out of his mother’s vagina, you’re bound to get a big reaction. Credits after the jump.
Agency: Pereira & O’Dell New York
Chief Creative Officer: PJ Pereira
Executive Creative Director: Dave Arnold
Managing Director: Cory Berger
VP, Production: Jeff Ferro
Sr Integrated Producer: Victoria Whitlow
Project Manager: Kim Svarney
Client: Fox Sports 1
Robert Gottlieb: EVP, Head of Marketing
Bill Battin: Senior VP
Josh Nichols: Creative Director
Matthew Waddell: Creative Director
Emily Reenders: Producer
Production Company: Caviar
Director: Rawson Thurber
Executive Producer: Michael Sagol
Head of Production: Leigh Miller
Produce: BP Cooper
- Anomaly, Decon Present Roy Choi, 'Google Glass Explorer'
- Chris Webber Dons B-Ball Uni Once Again for BK March Madness Campaign
- Saatchi & Saatchi Italy Launches CoorDown Campaign for World Down Syndrome Day
- DigitasLBi Labs, Klépierre Launch Personalized Digital Shopping Experience