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Guy Bails On Goodby, Freelancing And Is Now At Grey SF


Guy Seese is joining Grey San Francisco as Executive Creative Director. Seese abdicated his title of Creative Director and Associate Partner at Goodby, Silverstein & Partners in San Francisco earlier this year. He told Creativity that:

“I’ve been freelancing for a while, in New York, some work with the Barbarian Group out here in San Francisco, and I kind of liked the idea of being the Lone Ranger. But what I missed was the opportunity to build a team, and the camaraderie that went with it. Jeff Goodby is a good friend, and he told me that I needed to start my own agency, and I got started on that through these side projects, but ultimately it’s a really difficult thing to do. It’s very difficult to find the right people you can trust with the right business acumen for the job.”

Everyone bailing on Goodby. Feh Tarty and Pat McKay departed for W+K London recently. Mark Wenneker bailed for Mullen in March. Guy Seese said,

“I was really impressed with the people here at Grey SF. All the integrated pieces are already in place, we just need to throw some fuel on it and fire it up. Our goal here is to be nothing less than a creative powerhouse in the new media space.”

Right. Um, was it the money, Guy? You’ve still got to partner with Betsy Sperry to lead the agency, so it had to be the cash. Sure, I get that. Cash talks. Possibly, Seese realized he was never going to shine beneath top dawgs, Goodby and Silverstein and left. Failed to get his own shop of the ground and then went straight for the cash.

Bravo to Grey for trying to revamp the deathstar. First, with Tor Myhren in New York and now this move. In his new role, Seese will lead Grey San Francisco’s integrated creative department and oversee all the work — from traditional advertising, to interactive, to web development. Prior to GSP, Seese spent five years as Executive Creative Director, Partner at Cole & Weber/United in Seattle working on Nike and Dell among others. Guy Seese is a Cannes, Clios, Kelly and One Show winner, too.

If you want to check out Seese’s work, Grey has set up a website to cure your curiosity. Check it out here.

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