Rudy Adler, who you might remember from his days as a copywriter at W+K Portland (where he last helped create the Levi’s “Go Forth” campaign), has launched a follow-up to his rather interesting labor of love, “1,000 Memories.” The sentimentality remains, though Adler and a crew of his old W+K collaborators are now moving from online to mobile with the launch of “Shoebox,” which turns your smartphone into a social photo scanner that lets you scan traditional photos and share them with your loved ones, strangers at a bar, or whomever you please.

Adler tells us, “There are trillions of photos out there, waiting to be shared with friends and family, but getting them online has traditionally been difficult and time-consuming. By putting a scanner in people’s pockets, we hope to change that and make it incredibly easy and social for people to digitize and share artifacts from their pasts.” Check out of the video above that explains things and download the app here if you so choose. Credits after the jump.

VFX Supervisor: Megan Meloth