TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Guy Behind Southwest’s ‘Ding’ Tagline Moves to Boulder

If the name Rich Tlapek doesn’t ring a bell, perhaps you may know him as the guy who was reportedly responsible for penning Southwest’s “Ding: You are now free to move about the country” tagline while at GSD&M, where he worked for 14 years. Now, after spending the last several months freelancing for the likes of Sid Lee, Innocean and Saatchi LA (and even starting up what appears to his own operation, Sacred Cow), Tlapek has taken his talents to Boulder and joined up with CP+B as creative director on the Best Buy business.

During his lengthy stay at GSD&M, Tlapek moved up from copywriter to group creative director, leading work on accounts including the aforementioned Southwest as well as Charles Schwab, CBS Sports and Goodyear, which the Austin agency debuted over a year ago.

 

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!