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Havas Chicago Celebrates New Year’s Drunkenness with ‘Buzzed Buzzer’

A party favor with a built-in breathalyzer may sound like entrapment, but it’s actually designed to encourage binge drinking. Thanks to Havas Chicago, office drunks around the world can now create their own Buzzed Buzzer.

The faux-infomercial (above) advertises the newest holiday-themed make-believe product/service. Apparently at the agency quarters, you can tell a person is drunk if he/she wears a lampshade like a hat. This strikes me as a more formal way to get wasted. No longer do we have to worry about bros icing bros, but now we can bring in the new year with lamp shades and noisemakers. I’m not sure which is more annoying, but if you’re curious, Havas Chicago included instructions for building your own Buzzed Buzzer. Make sure you don’t use the soldering iron while intoxicated.

The infomercial ends with the thoughtful warning: “If your Buzzer Works Don’t Drive!! [sic]” So, as long as you aren’t driving under the influence, you might as well be blowing under the influence when the ball drops.

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