TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

HBO Takes Top Prize at MIXX

The IAB MIXX Awards gala took place last night incase you didn’t know and HBO’s True Blood was the big winner, taking Best in Show for the “Hacking Reality” campaign, which was created by the premium cable network and Digital Kitchen (which is also responsible for the show’s brooding intro).

The comprehensive campaign included co-branding efforts, online, outdoor, print, viral videos, etc., etc. Like other awards shows before it this year, MIXX also bestowed Gold prizes upon HBO for the BBDO-created “Imagine” campaign, which earned top honors in the Digital Integration and Brand Awareness & Positioning categories. For the full list of winners at MIXX 2010, which featured judges such as Jeff Benjamin and Lori Senecal, click here.


More
: “Gawker Media and the Blood Copy Campaign

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!