Heather LeFevre, the Planning Survey founder who returned to Miami CP+B as a group planning director about a year ago, (she recently got married in the office) was a guest speaker at the offices of Creata London yesterday afternoon.
LeFevre talked about her year traveling around the world, to different agencies in different cultures, which preceded her return to CP+B. She is currently working on a book about the experience, called Strategist Gone Rogue: Pearls of Wisdom Stolen From Around the World. During that year she picked up on different approaches from senior planners around the world and made many observations about the different marketing climates in different countries. Those pearls of wisdom were on display during the talk, something of a preview for the upcoming book. You can read more about Heather and her travels on her blog, “Buy me, I’ll change your life.”