TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Hef Enjoys a Drink with Himself in Stoli Spot

If it weren’t for the tagline, “Would You Have a Drink With You?”, in this new Stoli campaign from Ogilvy, we’d just assume Hef is going senile or he’s having one of those Jack Nicholson in the The Shining moments. Nope, it’s just robe-wearing playboy Hef and Playboy magnate Hef trying to answer the question while enjoying some vodka and shooting the shit about being both a businessman and ladies man.

According the NYT‘s Media Decoder, O&M’s latest Stoli campaign costs $18.3 million and will feature two more as-yet-unnamed celebrities by year’s end. While we question the potential underlying themes of solipsism and vanity, we’ll have to at least give credit to Ogilvy for leaving us stumped with the aforementioned Stoli tagline. The print component, which will appear in magazines like Playboy (duh) is after the jump.

More: “Svedka Proclaims #1 Vodka Status…In About 25 Years


Stoli_Hef_Single-190.jpg

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!