TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Heineken Simultaneously Pleases Soccer Diehards and Their Girlfriends

Yes, it’s a quick-fix, short attention span world, but it’s worth sitting through the 5+ minutes of this Heineken case study. JWT Italy concocted this activation for the beer brand whereby girlfriends of soccer fans were accomplices and persuaded their boyfriends to attend a poetry/classical music event instead of watching AC Milan take on Real Madrid in a UEFA Champions game. We needn’t say more as you will see how the brand cleverly pleased both sides in an effort that was a viral hit.

Via Adverblog

More: “Guys, Here’s How to Leave the Bar without Actually Leaving It

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!