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Heineken Simultaneously Pleases Soccer Diehards and Their Girlfriends

Yes, it’s a quick-fix, short attention span world, but it’s worth sitting through the 5+ minutes of this Heineken case study. JWT Italy concocted this activation for the beer brand whereby girlfriends of soccer fans were accomplices and persuaded their boyfriends to attend a poetry/classical music event instead of watching AC Milan take on Real Madrid in a UEFA Champions game. We needn’t say more as you will see how the brand cleverly pleased both sides in an effort that was a viral hit.

Via Adverblog

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!