TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Here’s a Brief Statement from Mother Regarding BK Loss

Mary-J.-Blige-for-Burger-King

Well, the relationship fairly briefly, but as you may heard, Burger King has parted ways with Mother New York. You might remember that said agency joined BK’s roster and became the fast-food chain’s lead agency in early 2013, in the process coming up with ads like the Mary J. Blige-starring spot that drew somewhat agreeable comments from Translation chief Steve Stoute and was also lampooned by Second City. Anyhow, here’s your succinct statement that was just sent to us from the agency:

“We were optimists going into the relationship and after a substantial test ride, it did not work out. We wish our friends at Burger King all the best.”

Mediabistro Course

Community Management

Community MangementLearn how to engage your audiences and grow your communities! Starting November 5, you'll learn how to create network-specific posts to boost engagement, determine which posts can live on multiple networks, and build and pitch and editorial calendar. Register now!