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Firstborn

Here’s an Agency Office Move Summed Up in a Hot Minute

By Kiran Aditham on October 14, 2011 10:25 AM

In case you didn’t know, Dentsu-owned, NYC-based digital shop Firstborn moved its offices from the Westside confines of Hell’s Kitchen to the bustling downtown neighborhood of TriBeCa. Yes, the clip, with all its hijinks and pulsating electro-pop soundtrack, makes it seems that the transition went rather smoothly (and also shows the difference in space between the two offices). But in any case, packing and unpacking is a bitch. Nice new digs, though.

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