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Here’s How To Fight A Baby

Gavin McInnes, Vice co-founder and current Rooster NY creative director, is back with more helpful tips for the modern man.

As you may remember, McInnes also starred in Vans’ OffTheWall.TV’s beloved “How to Piss in Public” and another video, “How To Work Out From Home,” which featured him using his children to lift weights. Since being uploaded yesterday, “How to Fight a Baby” has already racked up more than half a million plays. While it’s not McInnes’ funniest video, it’s perhaps his cutest. And, because it’s the Internet, “cuteness” it worth more that BitCoin. (Timeliness rimshot!)

It’s honestly hard not to be a fan of McInnes. The guy is super endearing, a trait that many CDs attempt to exude but fail to deliver on. Any way you see it, McInnes’ (wince) personal brand building strategies continue to make Rooster look like a really fun place to work. And, when was the last time an agency did that this well?

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