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Here’s iStockphoto at Its Finest

Toronto-based agency Reason Partners just came out with four shorts promoting The Weather Network. Directed by Steve Gordon, the spots feature the same voice over but differently (beautiful) imagery and a different end tag.

For all four or five of our readers in western Canada, you may have already noticed the spots on air. Soon we’ll all be able upload an end video clip or still, and the app will seamlessly edit the shot into the video and change the voice over so we can share it with friends. I, for one, cannot wait for this completely original app.

On a different note, here at AgencySpy we understand that getting studio time to record new voice overs can be expensive. So we decided to help Reason Partners save on copy expenses and wrote a script for their next spot. Don’t say we never gave back.

To wit:
“If it wasn’t for the hippie out in Vancouver making a living off video submissions on iStock, we wouldn’t have this lake scene. If it wasn’t iMovie, we never would have been able to steal this shot of the desert from Planet Earth. And if it wasn’t for our ability to exploit poor travel photographers and all the nerds in our digital department, we wouldn’t have been able to put together this campaign that our account team looks forward to sending to their relatives in hopes of boosting the participant numbers.”

Check out the other spots after the jump.

More: Tribal DDB Canada Promotes Yaskowich to MD


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