PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Here’s Legacy’s Take on Ex-PKT CEO Koval’s Arrival

robin-koval_mediumWell, while Publicis Kaplan Thaler appears to be keeping quiet on CEO Robin Koval‘s departure, the folks at Legacy, her new employer, were kind enough to send over their official announce of her joining the anti-smoking nonprofit org behind initiatives such at truth and EX. Koval joins Legacy as president/CEO and will replace Cheryl G. Healton, DrPH at the 14-year-old operation.

In a statement, the new chief exec says, “As a marketing leader, I have been a long-time admirer of Legacy and the behavior changing impact of the truth campaign. To be given the opportunity to evolve Legacy’s counter-marketing efforts for a new generation of youth in an environment of ever-increasing communication complexity is an honor and the opportunity of a lifetime. I see this as a natural and very purpose-driven extension of my many years working for healthcare brands and cause-related programs.”

Prior to joining Legacy, Koval, who’s also penned a handful of best-selling books, spent 16 years in all at what is now Publicis Kaplan Thaler. The exec served as president of Kaplan Thaler Group prior to the merger in summer 2012, which resulted in her being promoted to CEO of the new entity.

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!