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Here’s Some Quick Clarification on Momentum GM Loughlin

We’ve received a couple of tips today that 12-year Momentum vet Laura Loughlin, who shifted over a few months ago to the IPG agency’s two-year-old unit Momentum Entertainment Group to serve as its general manager, is “transitioning out of the agency.”

Well, according to sources familiar with the matter, that’s not the case. From what we’ve been told and what tipsters have also mentioned, Loughlin is indeed moving from her homebase in NYC to Momentum’s West Coast operations. But, the GM is not leaving MEG, as sources say that Loughlin will maintain her current position and that she is “still very much a member of the team and [fully] active with the company.” Those in know add that this move is due more to a need for a change of scenery versus any structural/role shift.

Loughlin, if you recall, was succeeded as managing director of Momentum’s New York office by Richard Black back in March after spending three years in the role. Prior to her MD role at Momentum proper, Loughlin served as director of the agency’s live events unit.

 

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