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Here’s Your First Airbnb Spot by Pereira & O’Dell

Now that Airbnb, that controversial apartment “sharing” (read: renting) business, has grown beyond its startup roots to become a company with an estimated value greater than the entire Hyatt Corporation, it needs a little creative work to show the world what it’s all about.

Today Pereira & O’Dell provided that work in the form of the very first Airbnb spot:

We’re not sure whether the business will catch on with the public at large and we can’t imagine warming to the idea of swapping apartments with strangers, but we also can’t think of a better way to summarize Airbnb’s appeal than with a series of views from alternate windows in a “you could be here, or here, or here” montage.

Unfortunately, you may still have a tough time describing the company’s product to your grandmother.

Credits after the jump.

Lead Agency: PEREIRA & O’DELL

Chief Creative Officer – PJ Pereira

VP & Executive Creative Director – Jaime Robinson

Creative Director – Rafael Rizuto

Creative Director – Eduardo Marques

Art Director – Ben Sweitzer

Copywriter – Chris Ryan

VP, Client Services – Gary Theut

Account Director – Marisa Quiter

Management Supervisor – Nidhi Chinai

Management Supervisor – Karen Fuoco

Senior Account Executive – Jen Wantuch

VP, Strategy – Nick Chapman

Associate Strategy Director – Molly Cabe

Associate Strategist – Beth Windheuser

Associate Strategist – Sara Lezama

VP, Media Strategy – Joshua Brandau

Associate Media Director – Jasmine Summerset

Media Supervisor – Pete Fishman

Associate Media Strategist – Katie McKinley

VP, Production – Jeff Ferro

Broadcast Producer – Bill Spangler

Senior Interactive Producer – Erin Davis

Senior Print Producer – James Sablan

Director of Business Affairs – Kallie Halbach

 

Production Company: Tool

Director: Alma Har’el

Director of Photography: Alma Har’el

Managing Director Live Action / Executive Producer: Oliver Fuselier

Managing Director Digital: Dustin Callif

Producer: Christopher Leggett

 

Editorial Company: Rock Paper Scissors

Editor – Stewart Reeves

Assistant Editor – Luke McIntosh

Editorial Producer – Alexandra Zickerick

 

VFX/Online – A52

Executive Producer: Jennifer Sofio Hall, Megan Meloth

Producer: Meredith Cherniack, Scott Boyajan

Flame Artists: Brendan Crockett

Color Correction: Paul Yacono

 

Sound Mix/Design – Lime Studios

Johannes Hammers- Sound Design

Loren Silber -Mixer

Patrick Navarre- Assistant Mixer

Susie Boyajan-Queen

 

Music:

Title: Windows

Composer/Arranger: Zach Shields

Studio Engineer and Mixer: Alexander Burke

Engineer: Chris Mullings

String Players - Catherine Campion, Paul Cartwright, Chrysanthe Tan, Kiara Perico, Manoela Wunder, Leah Metzler

Choir Leader – Dedrick Bonner

Singers – Maize Olinger, Don, Amanda Lunt, Karly, Ryan Shields, Ricky, Anika, Zach Shields, Ben Shields

Engineer – Chris Mullings

Trumpet –  Danny Levin

Percussion – Ryan Shields, Zach Shields

Piano – Zach Shields

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