Olson isn’t responding to the inquiries but we’re getting word from our spies that the Minneapolis-based agency has indeed expanded its longtime relationship with Target. From what we’re hearing, following a pitch, Olson has been tapped to serve as agency partner for Target’s healthcare division, with the focus being on B2B/digital work. We checked in with America’s #2 retailer and spokesperson replied that Target “does not have information to contribute for this opportunity.” Those on the Spy line, however, say that the Olson tip is legit, but we’ve also heard about the veil of secrecy spread over Target. Anyhow, if and when we get more info, we’ll let you know.
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