A phone call has confirmed that Erica Hoholick has rejoined her old stomping grounds at TBWA\Chiat\Day Los Angeles, where she spent six years as managing director and oversaw client efforts for the likes of Sara Lee, Gatorade and Pepsi. Hoholick has spent the last three years at Ogilvy London, where she served as worldwide managing director on the agency’s Dove business. From what we’ve been told, Hoholick will take on the role of president of TBWA\Media Arts Lab beginning next week. Spies tell that a new chief strategy officer is on the way as well. During her career, Hoholick has also worked on the account side at various Saatchi & Saatchi offices as well as Y&R
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Starting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!