Crunch isn’t the first gym to use the “no judgments” sentiment in their campaigns. Planet Fitness is another that focuses on beating the status quo by offering grunt-free zones and things like that. Whatever, huge dudes still roam around that place like it’s their basement. This Crunch ad seems fake, right until the end.
Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.