HP – Invented

HP – invent from Tom and Matt on Vimeo.

This kind of work is usually only cool when it’s done by two students. In this case, communication designer Matthew Robinson (site) and creative partner Tom Wrigglesworth (site) created the above piece in response to the D & AD design brief for HP. The Kingston University grads’ piece has only one minute flaw &#151 wasted paper and ink.

Hopefully they found some creative solution to that problem as well, but we won’t burn them for what is otherwise a clip worth watching.

More: “Illegal Footage + Bored Animator = Trader Joe’s Viral Spoof”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.