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Huggies’ New Message: Babies are Little Terrors

JWT New York concocted this latest spot for Huggies, which shows that babies can be equal parts destructive and adorable (ok, probably more destructive). Directed by MJZ’s Fredrik Bond, the advert shows how a simple changing of diapers can result in total chaos. We can vibe with the freeze-frame aspect and music that’s fit for an episode of Boardwalk Empire in this clip, which has a clear message: Huggies turns toddlers into Chucky. Credits after the jump…

Agency: JWT, New York
Executive Creative Director: Walt Connelly
Creative Director: Richie Glickman
Art Director: David Suarez
Copywriter: Daniel Gonzalez
Head of Art: Aaron Padin
Title Animation: Chadwick Whitehead
Director of Integrated Production: Clair Grupp
Director of Brand Production: Joe Calabrese
Senior Integrated Producer: Owen Katz
Assistant Producer: Mike McLoughlin
Business Director: Karyn Rockwell
Account Executives: Aissatou Balde, Raymond Lynch

Production Company: MJZ
Director: Fredrik Bond
Executive Producer: Lisa Margulis
Senior Executive Producer: Jeff Scruton
Producer: Nicholas Wrathall
DP: Hoyte van Hoytema

Visual Effects and Editorial: MassMarket, New York

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