We guess every once in a while, you have to kiss a little ass as Humongo does in its coverage of the new website for MDC Partners, the parent company of SourceMarketing, which acquired Humongo (formerly known as Plaid) in March.

On their Brand Flakes for Breakfast blog, which we’re fans of, the Humongo horde shows some love and shamelessly plugs for Grandpa, though we have to admit MDC’s new online destination actually isn’t quite so terrible as far as agency websites go.

The Chief Creative Insurgent you all know and love provides the intro video for the site, which in Bogusky’s words provides the opportunity for “hi-tech stalking of MDC executives.”

More: “Miles Nadal: MDC Has Done Digital Better Than All Others”