TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

IAB: Internet Ad Revenue Nears $11 Billion in ’09

cashmoney1.jpg

The Internet Advertising Bureau and those mysterious briefcase-handling gents at PricewaterhouseCoopers have released IAB’s Internet Advertising Revenue Report for the first half of 2009, which reveals that revenue stands at $10.9 billion–a 5.3% decline from the same period last year. The economic downturn no doubt played a role in the slide, but IAB president/CEO Randall Rothenberg assures us in a statement that “Interactive is one of the advertising sectors that has been least affected.”

Search and display were yet again 1 and 2, accounting for $5.1 billion and $3.8 billion, respectively, of all online ad revenue in the first six months of ’09. You can read the full report here.

More: “Carat Global Ad Spend Drop Worse than First Thought

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!