PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Ignited Sparks a New Campaign with Grocer Fresh & Easy

Los Angeles-based Ignited, whose clients range from entertainment to gaming and the U.S. Army, has launched a campaign with local grocer Fresh & Easy.

Ignited’s chief mission for the grocer was initially to “save the brand so they could sell the brand.” They did so with a wildly successful and particularly randy jingle that got everyone in town interested…and Tesco sold Fresh & Easy to The Yucaipa Companies LLC as a result.

Ignited wants to rekindle that success with a new campaign: “It’s about time!

Here’s one spot warning against those “hidden nasties” you might just find in another market’s products:

More clips and details after the jump.

Bro doesn’t know how to break an egg:

They do daily deliveries:

They moonwalk down the aisles just like you:

…and they have a solid manifesto:

Ignited plans for heavy radio, video, social, in-store and out-of-home (billboard/bus shelter/digital insert). “It’s about time” will run across Arizona, California, and Nevada.

 

Agency: Ignited

Client: Fresh and Easy

Campaign: It’s About Time

Creative Director: Noel Woolfolk

Senior Art Director: Jeremy Carson

Associate Creative Director: Karin Djelaj

Senior Copywriter: Dan Elmslie 

Producer : Sam Helphand

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!