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IMRE Gets Musical for Gravie

Baltimore-based agency IMRE has a new campaign for healthcare company Gravie that tells the brand’s story through music and humor.

The 2-minute online video (featured above),”Gravie Makes Everything Better” is crafted around a song celebrating the multiple uses of gravy before tying it to Gravie, the healthcare company, which helps save consumers from the hassles and headaches of finding a healthcare plan by through their selection process. The animated spot takes a lighthearted approach that is a welcome departure in the category, and the song is cute and almost catchy — certainly less annoying than what you’d expect for a song about a healthcare company — even if it wears out its welcome by the 2-minute mark. Stick around for credits after the jump.

Credits:

CLIENT: Gravie
CAMPAIGN: “Gravie Makes Everything Better”
AGENCY: IMRE
BREAK DATE: June 16, 2014
CREATIVE DIRECTOR: Rebecca Renner
SR. ART DIRECTOR: Ben Myers
COPYWRITER: Rebecca Renner
DESIGNER: Brian Davidson
PRODUCER: Erin Hampton
ACCOUNT MANAGEMENT: Jeff Smokler, Nikki Hart
MUSIC & SOUND DESIGN: “Gravie Makes Everything Better” by Savage Bones
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