TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

IPG Makes Brazilian Investment

handshaker1.jpg

Interpublic Group (IPG) announced the acquisition of Sao Paulo-based CUBOCC, a digital agency that’s self-described as a “Monster Whatever Hotshop” on its Web site. Founded in 2004 by Roberto Martini, who we’ve been told has been a part of the digital marketing industry since 1995, CUBOCC currently houses 106 employees and counts Unilever as a major client. Case in point, check out the shop’s work for Axe including “Dark Temptation” as well as Rexona’s “Men Tuning Race”.

In a statement, IPG chairman/CEO Michael Roth says the CUBOCC investment will give the holding company greater foothold in the South American region. “They’ll add local expertise and great digital credentials in a dynamic market to the IPG roster and further strengthen our various agencies’ ability to service clients and provide best-in-class digital strategy in an increasingly important part of the world.”

Financial terms of the deal were not disclosed.

More: “IPG Picks Nick Brien to Succeed John Dooner as McCann Worldgroup CEO, Launches Creative Technology Unit

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting October 30, learn how translate your written work into multi-dimensional and editorially relevant digital content! In this course you'll learn how to navigate a CMS, crop, resize, and optimize photos, create graphics, enhance static text through HTML/CSS, and measure the effectiveness of your content using analytics. Register now!