TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Iris Launches ‘Fast or Fail’ Game for Adidas Featuring Lionel Messi

Iris has launched a new campaign for Adidas called “Fast or Fail,” to promote Lionel Messi‘s new adiZero f50 Messi boot.

The campaign is centered around “an innovative real-time reactive game experience requiring players to beat opponents down an endless pitch and reach Rio de Janeiro in the fastest time possible.” Players will be given the opportunity to win tickets to the 2014 FIFA World Cup to see Lionel Messi play. In an interesting twist, the game is driven by social media — with “more mentions of Messi, the faster you go in the game.”

Iris also created a “Fast or Fail” video to promote the game and the new Messi boot. To create the video, they shot Messi on a green screen backdrop, and then worked with “Media Monks to create the CGI-built polygonised world you see in the game and film.” You can check out the 1:35 video above, and head here to try your hand at the #fastorfail game.

 

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!