Is It OK to Borrow an Idea When…

Deaf Awareness Week has borrowed an idea from TBWA\Chiat\Day for their campaign highlighting the dangers of playing your Mp3s too loud. Apparently it’s for the National Foundation for the Deaf, a New Zealand organization.

TBWA did not immediately respond to a request for comment, but being that this is for a good cause and all our guess is they don’t mind terribly. The ad reads: “Mp3 players do permanent damage to young ears. Check your volume levels at saveyourhearing.org.nz.”

Via CampaignBrief

More: “Hey BBDO, Creative Commandment #7 Is: Thou Shall Not Steal From Spike Jonze”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.