Craig Davis, Chief Creative Officer, Worldwide, JWT, is trying to sell you on Cannes and offers wisdom on how to deal the show's intense experience. The little promotional video comes with a little joke at the end that we could have done without, but whatever. Craig's advice includes:

"If you see an idea and its envy that you feel, then it should be bronze. Jealously is silver. If you see something and it's humility that you are feeling, it deserves to be a gold."