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James Harden Returns for Foot Locker, This Time Confronting ‘The Brow’

What happens when two NBA athletes confront each other in an ad campaign dubbed “Approved” for Foot Locker? This. Now, BBDO NY continues its successful, appealing streak with the sports apparel retail chain by bringing in New Orleans Pelicans’ unibrowed star Anthony Davis to join forces with James Harden, the bearded star of the Houston Rockets. You might remember Harden from his previous roles in Foot Locker ads including one where he exposed his singing talents. In the first Harden-less spot, Davis cruelly crashes a youngster’s hoop dreams while meeting with Harden in the second one below. It keeps continue to be appealing so let us try to get a laugh, out of this, the horrible post-ice storm day.¬† The first one above is for Kids Foot Locker while the one below is for regular Foot Locker.

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Copywriting: Creative Ad Writing

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