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Japanese ‘Flash Mob’ Does the Robot in Smartphone Spot

Ogilvy PR Worldwide Japan introduces the Dell Streak hybrid smartphone/tablet via this flash mob-esque TV spot. Though it has all the makings of a real flash mob skit (middle of a shopping mall, onlookers: cue scene) and would have been pretty awesome if it was indeed authentic, it appears to be just a skit, but a pretty sweet one at that.

The Jabbawockeez-inspired actors put on a pretty good show which makes it memorable, generally a good thing in adverts plus, it’s Friday, you all could use a little eye candy. Hey, if the Philippine prisoner Thriller video can get over 45 million hits, it’s worth a good shot.

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Storytelling for Media Professionals

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