PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Je le veux! Je le veux!

The French… Oh, la, la! They’ve always been a sexy type of people. Do I need to give you evidence? Look no further than their first lady, Carla Bruni. The woman is on fire. Fire I tell you.

So, I was a bit surprised to see that a new spot for Orangina from French agency, Fred & Farid, Christophe Lambert, and Psyop (they of Coke Factory fame) has come under fire. Well, perhaps the bursting spray from Orangina bottles with zerbas in bustiers riding on top might be a little too much. Just a little.

It seems that the Advertising Standards Agency (ASA) received 147 complaints, after the commercial was first screened on August 1 on E4 during an episode of How to Look Good Naked. A spokesperson said they had not decided whether to investigate the advert, which is due to be shown post watershed throughout August.

[source]

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!