John Gerzema on “Avoiding the Looming Crisis in Brand Value”

Y&R CIO John Gerzema talks shop for The Economist Marketing Forum. We found his remarks on the cultural loss of trust particularly interesting. Go to 12:56 for that section.

More: “Q & A With John Gerzema, Chief Insights Officer Young & Rubicam”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.