Current W+K Amsterdam ECD John Norman will take the Chief Creative Officer post at The Martin Agency in February.
Norman, who helped create the multi-award-winning “Happiness Factory” spot for Coke, will take over for Mike Hughes, who’s led Martin’s creative department for 28 years. According to the Wall Street Journal, Norman’s creative style of “visual storytelling” will help Martin craft ads that could translate well in international markets, something the Richmond, VA agency has yet to breach.
Texas native Norman, who’s had two stints at W+K, has also served as a graphic designer at Nike and GCD at Goodby, where he helped develop the “+HP” campaign. While all CDs, art directors and writers will report to Norman the day he takes his post at Martin, Hughes will be staying onboard and remain president of the agency while sharing the CCO title with Norman during his first year.