JWT promoted Richie Glickman to executive creative director at its New York office. Glickman, who currently works on the Royal Caribbean account, has spent the last four years at JWT as creative director on various Kimberly-Clark brands like Huggies (“Geyser”) and Kleenex.
Some of his more notable efforts as a CD and/or copywriter during his tenure at JWT include the Kleenex’s “Anthem” spot as part of the tissue brand’s “Let it Out” campaign as well as Trident “Squirrel,” which the agency claims is the only 15-second commercial ever to crack USA Today’s Top-10 list during the Super Bowl. Previous to JWT, Glickman had stints at BBDO, MVBMS and at 26, was named the first integrated creative director at Kirshenbaum, where he worked on accounts like Kenneth Cole and Chase Visa cards.
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