TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Kapitall Casts Jesus in ‘Revolutionary’ SWELL Campaign

Online investing platform provider Kapitall just released what we’ll call “an historic” campaign with creative by New York agency SWELL.

The series of quick vignettes begins with a bit of light-hearted sacrilege:

In keeping with the “revolutionary” theme, there’s thirty seconds of the wrath of Kahn after the jump.


…a post-Liz Taylor Cleopatra:

…a dumbed-down Da Vinci:

…and, finally, a veteran Communist in his element: the kitchen (sans motorcycle and diary).

They’re not courting controversy; they’re demanding it.

Company: Kapitall
Creative Director: Juan Sebastian Cruz
CMO: Pascal Ehrsam
Head of Brand Strategy & Acquisition: Tarana Mehta

Direction, Production & Post-Production: SWELL

Agency: SWELL
Creative Directors: Tarik Malak & Timothy Douglas
Concept & Copy: Tarik Malak, Timothy Douglas, William Miesmer, James Acierno
Account Manager: William Miesmer
Head of Production: Mike Leonhard
Head of Post-Production: Rena Musumeci

Mediabistro Course

PR: Incorporating Social Media & Multimedia

Public Relations: Incorproating Social Media and MultimdediaStarting October 22, learn how to use Twitter, Facebook, and keyword search to get your client's message heard! In this course, you'll learn how to develop online video, make social media updates, display multimedia content, and master your client's SEO so that your message will spread and reach all the right places. Register now!