Kirshenbaum Bond can’t be happy that they’ve lost the Wendy’s account to Kaplan Thaler. The review was a bit drawn out, but we’ve heard KB’s pitch fell far short of the word “impressive.” We just got word of the win/loss. According to AdAge, the account is worth $300 million.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.