Kenneth Cole First to Piggyback “Miracle on the Hudson”

A new billboard for designer Kenneth Cole on New York’s West Side Highway (which runs up the Hudson) reads, “In tough times, some land on their feet (others on the Hudson). &#151 Kenneth Cole.” Then, in smaller print, “Thank you to the pilots, crew, and N.Y.ers for all that you did, and all that you do.”

Wait, a plane landed on Husdon? What’s this all about?

Thank God that plane crashed, or KC wouldn’t have had any good creative to help shill their overpriced crap. Here’s one for you, KC, “In tough times, people don’t buy expensive shit (so don’t enable consumerism)” Then, in smaller print, “Thank you for being the first to turn this hopeful happenstance into money that you’ll keep for yourself.”

Image/Full Story

More: “Another Star Singing for Shoes”

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.