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Kevin Hart Takes on Dave Franco in Madden NFL 15 for Heat, EA Sports

Heat, San Francisco taps Kevin Hart and Dave Franco (James’ brother) to star in a new online spot for EA Sports’ Madden NFL 15.

The spot, which also sees guest appearances from Portland Trail Blazers star Damian Lillard and Epic Meal Time co-creator Harley Morenstein, sees Hart go to great lengths to get Franco to take him on at Madden NFL 15. Hart’s incessant challenges of Franco degenerate into destruction of property over the course of the over three minute spot. It all starts out with one epic slap, before (for some reason) going musical, as Hart continues to challenge Franco to take him on in Madden NFL 15. That decision is questionable, to say the least, making it a bit of a challenge to get through the overly long spot. Things are at their most entertaining when Hart is directly baiting Franco, free of musical interjection. Stick around for credits after the jump.

Credits:

Agency: Heat

Chairman & Executive Creative Director: Steve Stone

Creative Director/Copywriter: Warren Cockrel

Creative Director/Art Director: Anna Rowland

Senior Writer: Ryan Hartsfield

Senior Art Director: Jeff Fang

Executive Content Producer: Brian Coate

Content Producer: Jonathan Matthews

Business Affairs: Kathy Brooks

President: John Elder

Director of Client Services: Aaron Lang

Account Manager: Bryant Marcia

Assistant Account Manager: Nicole Bronstein

Client: Electronic Arts

VP, Advertising and Design: Dana Marineau

Director of Global Creative Strategy: Dustin Shekell

Advertising Manager: Scott Crissman

Production Company: Hungry Man

Executive Producer: Mino Jarjoura

Director: Wayne McClammy

Director of Photography: Bryan Newman

Line Producer: Nate Young

Editorial Company: Arcade

Managing Partner: Damian Stevens

Executive Producer: Nicole Visram

Producer: Cristina Matraica

Editor: Christjan Jordan

Asst Editor: Connie Chuang

Music Composition: Beacon Street Studios

Vocal Performer: Conway

Executive Producer: Adrea Lavezzoli

Mixer: Mike Franklin

Asst. Mixer: Dewey Thomas

Producer: Kate Vadnais

Visual Effects/Conform: The Mill

Sr. Executive Producer: Sue Troyan

Producer: Jordan Sharon

Production Coordinator: Kris Drenzek

Shoot Supervisors: John Leonti and John Shirley

Creative Director: John Leonti

Lead 2D: John Shirley

Lead 3D: Tom Graham

Colorist: Adam Scott

2D Artists: Nick Tayler, Brad Scott, Scott Wilson, Adam Matis, Jake Albers, Robin McGloin, Tim Robbins

3D Artists: Kenzie Chen, Chris Goodrich, Bridget Warrington, Yorie Kumalasari, Krystal Sae Eua, Jesse Flores, James Ma, Blake Sullivan, Katie Yancey, Jonah Austin, Tyler Mele

Design: Justin Demetrician

Graphics/Animation: Cinco Design

CD: David Cipriano

Producer: Wendy Bryant

Motion/Animation: Russell Hirtzel

Motion/Animation: Carlos Maya

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