Well, it’s definitely a rarity to see a laundry detergent ad rock this hard.

From SF-based agency Mekanism comes this latest viral spot for Method, an odd brand of laundry detergent that requires “four pumps for one sweet load.” Since being posted yesterday, the “Say No to Jugs” has already amassed nearly 90,000 YouTube plays, no doubt converting innuendo-loving guys who look like Sam Beam (the bearded guy from Iron and Wine) and the girls who love them to spray-bottle detergent.

This video follows Method’s “Clean Happy” campaign launch from last month, which used the Naked and Famous track “Young Blood” to appeal to 20-somethings seeking a hipper way to do their laundry. Detergent in jugs? What are you, my grandma? Join the “People Against Dirty” on Method’s Facebook page and view credits after the jump.

PRODUCTION DESIGNER: Jeremy Reed

ART DIRECTOR: Dean Backer

DP/DP REP:Andy Lilien/Rep = Gregg D’Allesandro

EDITOR/EDITING COMPANY: Ethan Indorf/Lasse Jarvi, Mekanism

AD AGENCY/ CITY: Mekanism, SF

Executive Producers: Stef Smith, Elizabeth Morse

Creative Team Tommy Means

Ian Kovalik

Tony Benna

Tom Lyons

Liam Devowski

Courtney Booker

Andre Riccardi

Paul Sincoff

Account Team:

Jason Harris

Michael Zlatoper

Melissa Hill

Brand Strategy:

Mimi Cook