AgencySpy
 
Receive mediabistro.com's Daily AgencySpy Feed via email


Daily Media Newsfeed Click here to receive mediabistro.com's Daily Media Newsfeed via email.

Monday Feb 18, 2008

KBP's Open Mind, $60M And General Hunger

17380.jpg

MDC's Kirshenbaum Bond + Partners has been banging out Wendy's spots, but will now have to make room for Avon's fragrance business. The shop won the estimated $60M account [via Adweak]. SoHo Square, a WPP shop, will continue to be the lead on skincare, wellness and recruitment efforts.

AdWeak is also reporting that Kirshenbaum is hungry to bring on 50 bodies across all departments, including creative and account management. Get those resumes dusted off, kids.

We're interested in learning more about Open Mind, a division of KBP. The website describes it as a strategy team specializing in "customized insight services, including innovative qualitative and quantitative research, team facilitation, brand repositioning, and strategic consulting. open mind has become known for innovative, "hybrid" research, using multiple research approaches to uncover deep, "ownable" insights, and for actionable strategic thinking that takes into account constantly changing consumer behavior and the hyper-change happening in the media landscape."

Seriously... hybrid research. What does that mean? Ownable insights. Uh-hunh. Hyper change. Why is it that agencies are always striving to sound like William Gibson?

Open Mind cites the USA Network, COMEDY CENTRAL, Univision, HBO and numerous other stations as clients. Plus some travel destinations and oddly, Applegate Farms.

We'd love to see some of Open Mind's work and learn a little more about all that junk in their opening statement. Let's see the goods. Anyone?




new on mediabistro.com

How to Write an Arts and Culture Review

Learn everything you need to know to write a smart, publishable review of music, film, books, theater or any other arts and culture topic.
Watch the video

Email This Post

Fill out the following information and click on the Send button in order to send this post, KBP's Open Mind, $60M And General Hunger, to a friend.
Friend's name
Friend's email address
Your name
Your email address
Note to your friend (optional, max 200 Characters)

Read more on AgencySpy >

Interested in advertising on AgencySpy?

AgencySpy is a blog about the advertising industry

Editors:
SuperSpy
AIM: agencyspy

OnTheDownLow
AIM: ontheDL666

About

Syndication

Anonymous Tips


mb Blogs

FishbowlNY

FishbowlDC

FishbowlLA

TVNewser

PRNewser

GalleyCat

UnBeige

MobileContentToday

AgencySpy

Categories

About

About Us - Modules

About Us - Subheader Module

AD-vice

Aegis

Agencies

Agency.com

AKQA

Anomaly

Applause

Arnold Worldwide

Awards

Bartle Bogle Hegarty

BBDO

Bedtime Stories

Berlin Cameron United

Brands

Broadcast

Campaigns

Carat

Celebrity

Conferences

Crispin Porter & Bogusky

DDB

Deep Focus

Deutsch

Digitas

DraftFCB

Droga5

EuroRSCG

Fallon

Generalities

Goodby

Grey Worldwide

GroupM

GSD&M

Hires and Higher Up...

Inspiration

J. Walter Thompson

Kirshenbaum Bond

Leo Burnett

Martin Williams

McCann

Mcgarrybowen

Media Buying

MindShare

Mobile

News

No Wukkas - The Job Hunt

Oglivy

OMD

Online

People

Print

Publicis

R/GA

Saatchi & Saatchi

Social Media

StrawberryFrog

Sustainability

TBWA/Chiat Day

Technology

Television

The Martin Agency

The Richards Group

The Spies

Tribal DDB

We Hear...

What The...?

Wieden & Kennedy

WPP

Young & Rubicam

Links

mb News Feed

Archives

May 2008

April 2008

March 2008

February 2008

more...


Recent

Today Is An A-Hole

ABC's Own Private Bullshit

WTF: Is That Your Thumb Or Your Dick?


Subscribe

Click here to receive the Daily Media News Feed by email.

Job Listings

Featured Listings

Advertising Account Executive
TRIBEZA
Austin, TX

Classified Ad Sales Manager
Central Jersey B2B Newspaper
Piscataway, NJ

Research Manager, Brand Strategy Group, Advertising
Meredith Corporation
NEW YORK, NY

Creative Director
BlaineTurner Advertising, Inc.
Morgantown, WV

Become a partner


ADVERTISEMENT


mediabistro.com l Member Benefits l Jobs l Freelance Marketplace l Courses l Events l Forums l Content
mediabistro Blogs: Media News l TVNewser l GalleyCat l UnBeige l FishbowlNY l FishbowlLA l FishbowlDC l mbToolbox l PRNewser l AgencySpy l MobileContentToday
Site Map l Advertising/Sponsorships l Partners l About Us l Contact Us/Help

JupiterOnlineMedia

internet.comearthweb.comDevx.commediabistro.comGraphics.com

Search:

Jupitermedia Corporation has two divisions: Jupiterimages and JupiterOnlineMedia

Jupitermedia Corporate Info


Legal Notices, Licensing, Reprints, & Permissions, Privacy Policy.

Web Hosting | Newsletters | Tech Jobs | Shopping | E-mail Offers