Monday, Feb 18

KBP's Open Mind, $60M And General Hunger

17380.jpg

MDC's Kirshenbaum Bond + Partners has been banging out Wendy's spots, but will now have to make room for Avon's fragrance business. The shop won the estimated $60M account [via Adweak]. SoHo Square, a WPP shop, will continue to be the lead on skincare, wellness and recruitment efforts.

AdWeak is also reporting that Kirshenbaum is hungry to bring on 50 bodies across all departments, including creative and account management. Get those resumes dusted off, kids.

We're interested in learning more about Open Mind, a division of KBP. The website describes it as a strategy team specializing in "customized insight services, including innovative qualitative and quantitative research, team facilitation, brand repositioning, and strategic consulting. open mind has become known for innovative, "hybrid" research, using multiple research approaches to uncover deep, "ownable" insights, and for actionable strategic thinking that takes into account constantly changing consumer behavior and the hyper-change happening in the media landscape."

Seriously... hybrid research. What does that mean? Ownable insights. Uh-hunh. Hyper change. Why is it that agencies are always striving to sound like William Gibson?

Open Mind cites the USA Network, COMEDY CENTRAL, Univision, HBO and numerous other stations as clients. Plus some travel destinations and oddly, Applegate Farms.

We'd love to see some of Open Mind's work and learn a little more about all that junk in their opening statement. Let's see the goods. Anyone?


new on mediabistro.com

How to Write an Arts and Culture Review

Learn everything you need to know to write a smart, publishable review of music, film, books, theater or any other arts and culture topic.
Watch the video

Email This Post

Fill out the following information and click on the Send button in order to send this post, KBP's Open Mind, $60M And General Hunger, to a friend.
Friend's name
Friend's email address
Your name
Your email address
Note to your friend (optional, max 200 Characters)

Read more on AgencySpy >

Inside Your Agency. Deep Inside
AgencySpy in Your Inbox
Mobile Version
RSS Feed
Our Blog Network

BayNewser

WebNewser

TVNewser

PRNewser

FishbowlNY

FishbowlDC

FishbowlLA

MediaJobsDaily

GalleyCat

UnBeige

MobileContentToday

AgencySpy

AgencySpy Editors
Matt Van Hoven
AIM/Twitter: agencyspy

Kiran Aditham
AIM/Twitter: PvnkFreud

Tipline:
212.547.7935

Email AgencySpy

Follow AgencySpy
Anonymous Tips


Topics

2008 Prez Election

About

About Us - Modules

Aegis

Agencies

Agency.com

AKQA

Anomaly

Arnell

Arnold Worldwide

Avenue A/Razorfish

Awards

Bartle Bogle Hegarty

BBDO

Berlin Cameron United

Blind Item

Booked

Boutique Call

Brands

Broadcast

Campaigns

Campbell Ewald

Carat

Celebrity

Comment of the Day

Conferences

Craigslist is Your Hero

Cramer-Krasselt

Crispin Porter & Bogusky

DDB

Deep Focus

Dentsu

Designing (Wo)Men

Deutsch

Digitas

Doner

DraftFCB

Droga5

Element79

Enfatico

EuroRSCG

Fallon

Gaming

GlobalHue

Go Twitter, Go

Goodby

Grey Worldwide

GroupM

GSD&M

Ha!

Hal Riney

Hot Ad (Wo)Man Of The Day

I Have Twatted

Interpublic

J. Walter Thompson

Kirshenbaum Bond

Leo Burnett

MadMen, The Musical

Martin Williams

McCann

Mcgarrybowen

MDC Partners

Media Buying

Mediabistro

MediaVest

MindShare

Mobile

Mother

Moving Pictcha

Mullen

Naked

News

No Wukkas - The Job Hunt

Ogilvy

OMD

Omnicom

Online

Op-Eds

Party Party!

People

PHD

Planning/Consumer Insights

Poke

Print

Publicis

R/GA

Raw and Uncut

Razorfish

Reading List

Saatchi & Saatchi

Social Media

Spot Runner

StrawberryFrog

Stupid Intern

Sustainability

TBWA/Chiat Day

Television

The Martin Agency

The Menu

The Richards Group

The Spies

The Super Bowl

Tribal DDB

We Hear...

Week in Advertising

What The...?

Wieden & Kennedy

WPP

Young & Rubicam

Links

mb News Feed
5 Blogs Before Lunch
AdAge
AdForum
AdFreak
AdLand
Adomatica
AdsOfTheWorld
AdScam
Adverganza
Advergirl
Adweek
Denver Egotist
Illegal Advertising
Mediaweek
MyOpenKimono
The Toad Stool
Please Feed the Animals
TribbleAgency

Archives

November 2009

October 2009

September 2009

August 2009

more...


Job Listings

Featured Listings

Interactive and Social Media Specialist
Seventh Point Advertising
Virginia Beach, VA

Interactive Media Director
R/GA
New York, NY

Client Partner Media and Entertainment
Verizon Business
Ashburn, VA

Account Manager - OOH Advertising Sales
GoCARD/GoGORILLA Media
New York, NY


mediabistro.com l Member Benefits l Jobs l Freelance Marketplace l Courses l Events l Forums l Content
mediabistro Blogs: Media News l TVNewser l GalleyCat l UnBeige l FishbowlNY l FishbowlLA l FishbowlDC l PRNewser l AgencySpy
MobileContentToday l WebNewser l BayNewser l MediaJobsDaily l mbToolbox
Site Map l Advertising/Sponsorships l Partners l About Us l Contact Us/Help

internet.commediabistro.comJusttechjobs.comGraphics.com

Search:

WebMediaBrands Corporate Info

Legal Notices, Licensing, Reprints, Permissions, Privacy Policy.
Advertise | Newsletters | Shopping | E-mail Offers