Never ever one to steal the show, Bryant gets his chance in the spot above to put on a little razzle-dazzle via videogame simulation..because that couldn’t possibly happen in real life. Kanye West‘s 2009 playoff anthem “Amazing” somehow continues to have a shelf life as evidenced by the promo from the Cali agency, who teamed up with LA-based sports branding firm Zambezi to launch the “How Will You Take Over?” effort. The NBA 2K10 campaign also includes print, outdoor and online ads, content films and a Facebook application. See Kobe, modesty can pay off.
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Learn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!