TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Kobe Takes Over in NBA 2K10 Launch

Kobe Bryant FINALLY gets his moment in the spotlight in 72andSunny’s new NBA 2K10 campaign, which coincides nicely with the regular season that kicks off in a few weeks.

Never ever one to steal the show, Bryant gets his chance in the spot above to put on a little razzle-dazzle via videogame simulation..because that couldn’t possibly happen in real life. Kanye West‘s 2009 playoff anthem “Amazing” somehow continues to have a shelf life as evidenced by the promo from the Cali agency, who teamed up with LA-based sports branding firm Zambezi to launch the “How Will You Take Over?” effort. The NBA 2K10 campaign also includes print, outdoor and online ads, content films and a Facebook application. See Kobe, modesty can pay off.

More: “Lakers Games About to Get Tipsier

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!